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Writing about Leg Up? Everything is here: the one-sentence description, the numbers, high-resolution logos and images. Free to use when covering Leg Up.

Leg Up in short

Three lengths, to use as they are or adapt.

In one sentence

Leg Up (legup.run) is the French platform where runners entered in a race rent out their calf to a brand, which puts a temporary tattoo on it for race day.

In one paragraph

Leg Up (legup.run) connects runners entered in a race with brands. Runners choose which parts of their body they are willing to rent out (calf, forearm, shoulder…) and set their own price, from €5 to €1,000. On race day they wear the brand's temporary tattoo, then send a photo with their race bib. They are paid only once their participation is proven, and keep 100% of their price.

Long version

Leg Up (legup.run) is a French platform that lets runners entered in a race rent out a part of their body to a brand for the day of the event. Runners add their race and bib number, choose the zones they are willing to rent out and set a price for each, from €5 to €1,000. Brands pick a race, filter the registered runners (zone, level, budget, social media activity) and launch a campaign with a set number of places. On race morning, the runner applies the temporary tattoo; after the finish, they send a photo of the tattoo with their bib number readable. They are paid only once this proof is approved, and brands pay only for runners who actually ran. Runners keep 100% of their price: Leg Up's fee, 20% of the payment, is paid by the brand on top. The site is available in French and English.

Taglines: Give your brand a leg up. · Every mile counts. Now every calf too.

Key facts

The idea
1 race, 1 calf, 1 brand
The runner wears a brand's temporary tattoo on race day.
Price per zone
€5 to €1,000
Set by the runner, zone by zone.
Runner's share
100%
Runners keep the full price they set.
Leg Up fee
20%
Of the payment, paid by the brand on top.
Payment
After proof
A photo of the tattoo with the bib number readable. No race, no payment.
Zones for rent
10
Calves, forearms, shoulders, thighs, cheek and forehead. Temporary tattoos only.
Where Leg Up stands
Pre-launch
Runners and brands sign up to the opening list.
Languages
FR · EN
The site and emails, in French and English.

Logos

As SVG (vector, for print) and 2,000 px PNG. Transparent background or a colour square, whichever suits your layout.

All logos (.zip)

Colours and fonts

  • Acid lime #C8F000
  • Black #111111
  • White #FFFFFF
  • Light grey #F2F2EE
  • Orange (small accent) #FF6A2B

Fonts: Anton for headlines, in capitals; Archivo for text. Both free on Google Fonts.

A few rules

  • The address is always written in lowercase: legup.run.
  • The name is written “Leg Up”, in two words.
  • Do not stretch, recolour or crop the logo; leave some room around it.
  • On a dark background or a photo, use the logo for dark backgrounds (white edge).

Images

AI-generated images: these illustrations were created with artificial intelligence. They are not photos of a real race or of real runners. If you publish them, please keep the credit “AI-generated image · Leg Up”.

Free to use to illustrate an article about Leg Up, with the credit above. Click an image to open it full size.

A runner mid-race with the Leg Up tattoo on their calf.
On race day, the runner wears the temporary tattoo of the brand that picked them on their calf. AI-generated illustration Download
Close-up of a runner's calf with the Leg Up tattoo.
A temporary tattoo, applied with water on race morning. AI-generated illustration Download
A runner applies a temporary tattoo to their calf with a wet sponge.
Race morning: thirty seconds with a wet sponge. AI-generated illustration Download
Runners at the start line, several calves wearing the same tattoo.
At the start line, calves from the same campaign stand out from afar. AI-generated illustration Download
A runner photographs their tattooed calf next to their race bib.
After the finish, a photo of the tattoo with the bib number readable is all the proof needed. AI-generated illustration Download
A runner crosses the finish line with arms raised, the tattoo on her calf.
On finish line photos, shared thousands of times, the tattoo is there. AI-generated illustration Download
Two runners show a tattoo on the forearm and on the shoulder.
Calf, forearm, shoulder: each runner chooses which zones to rent out, and at what price. AI-generated illustration Download
A sheet of Leg Up tattoos, a race bib, safety pins and running shoes.
The race day kit: the tattoo sheet comes by post or is picked up before the start. AI-generated illustration Download

Press release

The launch press release will be published here when Leg Up opens. To get it as soon as it is out, drop us a line.

In the press
Adrien Torris

Press contact

Adrien Torris, founder of Leg Up

bonjour@legup.run

Interviews, up-to-date figures, custom visuals or a tattooed runner to photograph: we reply fast.

Download the portrait (1,200 px)
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